QR Code and Digital Marketing

QR Codes on a Namecard
QR Codes on a Namecard

Digital Marketing And Businesses

Business can grow by increasing their exposure and visibility in the daily life of a customer. Big companies pay millions of dollars to create brands and advertisements that appeal to the masses. The objective of these ads is to become a part of your social life. You think of running, and the next thought is of the advertisement saw on a website or a billboard about the running shoes. Digital marketing has enabled these companies to sell their products to people though increased exposure.

What Are QR Codes?

A QR code is another channel through which a company can increase their digital presence.

Digital agency in Singapore suggests businesses include a QR code in their business cards to maximize the company visibility.

A QR code is a scannable code like the barcode, but which can be scanned using a smartphone. It is relatively easier to create and customize. Companies and products have QR codes on them to help them reduce paper wastage. Any additional information can be obtained by scanning a code pertaining the product information. QR codes have other applications as well, they can be used to store information like a website URL, a contact number, bank details, Wi-Fi network settings, email addresses. These codes are customizable which enables the businesses to include their company logo in the required company colors.

QR Code In Digital Marketing

QR codes work in the same way as advertisements on a website. You scan them and they will give you information pertaining to the advertisements. QR code helps a customer to connect to the digital market by scanning the code on an advertisement or a billboard. OR codes are easy to make and there are several generators available in the market which customizes these codes with the information you want to store in them. And in this age of smartphones, it has become increasingly easy for customers to scan a code on the go and link to the relevant website. Advertising QR codes on billboards and calendars at high exposure places will help the company target a greater number of audiences.

How Do Digital Marketing Agencies Help?

Digital marketing in Singapore is essential to tap into the niche customer market in the area. Digital agency in Singapore advices businesses to advertise their QR codes along with their billboard advertisements. This will be an ideal method to promote their businesses further.

The Four Principles of Marketing Strategies

marketing strategies laptop desk
marketing strategies laptop desk

Marketing Strategies

Unlike olden days when choices were few, the current generation is spoilt for choice. The range of available products is endless. The strategy to tackle competition has to be well planned. To increase the appeal of product, the lead generation marketing must integrate capabilities and novel skills to hold a consumer’s attention.

The four principles of marketing strategies are clarity, innovation, concentration, and separation.


Clarity of the product’s definition is important to set at the inception phase of the product. Apart from product definition, there must be clarity regarding expectations from the product and the target market. The three pillars of a successful business venture are building product awareness, selling the product and receiving positive customer feedback. Clarity also defines the product and business specialization. When focus is targeted at a single product the probability of success is higher as compared to splitting focus towards different tangents. This is achieved when the concept and expectations are clear.


Innovation is the USP of any new product launched in the market or for any old product that is revamped. If product A is like product B and pricing is the same, the element that determines which product is chosen depends on the customer’s personal brand preference which is in turn influenced by Facebook marketing method. Products are bought depending on the amount of exposure the consumer has about the same. Innovative ideas also help in approaching virgin markets to improve sales. New opportunities can be evaluated through innovative approaches to uncover non-obvious potential.


This strategy involves pooling in of the limited resources that are at disposal to improve the chances of sale of a product. Effective distribution of resources is achievable only when the sum total of resource is known. Sum can be estimated only on concentration.


The market must be segmented to cater effectively. If the company is involved in manufacturing and sale of more than one product which may or may not be inter-related, separating each unit will maintain smooth functioning of the unit. To bring in separation among the different units, the characteristics of each with its specialization must first be understood. When segregation is done right, there is very little overlapping in function and structural ambiguity. The consolidated success of a company is dependent on the success of each individual unit.

How can lead generation be done through digital marketing?

A lead generation strategy is very important when it comes to impressing your boss with the required numbers for lead generation. But without a great digital marketing strategy it is very difficult to achieve these numbers. Even when you are using digital marketing tools for lead generation, if you don’t follow a particular strategy your plan might not work out the way you want it to. Top marketing companies in singapore will enable you to factor in all the essential elements to facilitate good leads which can be converted to potential clients and generate revenue.

Here are the various ways you can generate leads through a good digital marketing strategy.

Always have a people centric plan

It is the rule of thumb in marketing to have people centric strategy and increase your reach and your visibility where you find the maximum number of people. The idea is to reach the maximum number of people and you need to be where they are in order to reach them. You cannot have a plan and execute it into places where there are very few people. This way you will never be able to achieve the leads that you want and there will not be any conversion either.

Use Twitter to increase your brand awareness

Twitter is a very good way to increase your brand awareness as there are many people from all walks of life on twitter and they are always looking for fresh content to drive them and inspire them. Being on Twitter is one thing and actively tweeting is another. In order to increase awareness about your brand you need to be active on twitter and make some sense to your audience to connect and engage with them over a period of time.

Facebook is a good way to engage with your target audience

Social media platforms like Facebook can also be a great way to engage with your Target audience and connect with them. On Facebook you can do a lot of things like posting pictures, write engaging posts, post videos and many more innovative campaigns can be built around your brand. You can use Facebook to increase your reach to a great extent as it is the most popular portal on social media today and everybody who matters is on Facebook. Hence this social media platform can help you spread the word and generate leads.

Youtube is another platform to showcase your capabilities

Youtube is the second most popular site and posting videos on Facebook is one of the most innovative ways to reach your target audience. The videos need to be engaging and innovative. It should be able to show off your capabilities to the audience in a very simple yet captivating manner. There are thousands of videos on Facebook and in order to reach your audience your video needs to stand out and grab the attention of your target audience. YouTube videos are a great way to increase retention and build a connection with your audience.

Emails are a very effective way to generate leads

Although emails might seem as an archaic tool to reach your audience, it is a very effective tool to connect with them. Your target audience might not read the entire mail but if you are able to captivate your audience in the first two to three lines of the mail, you have built some sort of a connection with them and they might remember about you and agree to use your services and offerings when the time is right.

These are some of the ways to generate leads through digital marketing. Get in touch with a search marketing agency to know more.